U.S. HISPANIC
NAB introduces the new Multicultural TV & Video Conference produced by the Schramm Marketing Group
Maribel Ramos-Weiner| 7 de abril de 2016
Óscar De La Hoya will present the opening keynote of the conference
The National Association of Broadcasters (NAB) is introducing the new Multicultural TV & Video Conference, Wednesday, April 20 in Las Vegas during 2016 NAB Show. The conference produced by the Schramm Marketing Group, will focus on how media companies can best capitalize on the diverse audiences of television and video content viewing.”We are pleased to create and produce this event on behalf of our clients at the NAB. The conference theme is Unleashing Tactics for Monetizing Diverse Audiences. I applaud the NAB for introducing a new conference focused on this important conversation, and I am grateful to our sponsors, Google, Olympusat and Vemox, for their support of this initiative,” said Joe Schramm, president of Schramm Marketing Group.Olympic gold medalist and 10-time world boxing champion Óscar De La Hoya will present the opening keynote of the conference. Another special session of the conference features Constance Wu, a leading star of ABC’s Fresh Off the Boat, along with Melvin Mar, the show’s executive producer, and Samie Kim Falvey, executive vice-president for Comedy Development and International Scripted Development, at ABC Entertainment. The popular weekly sitcom, about an Asian family and their efforts to assimilate with the American culture, has recently been renewed for its third season and continues to attract a growing cross-cultural audience. Another session addresses the topic of maintaining diversity in talent and management, How Do Diverse Voices Matter.A session entitled, What’s Everyone Watching? includes Antonio Briceño, deputy managing director, beIN SPORTS US & Canada; James Brown, EVP, Content Distribution, Talent & Marketing, REVOLT MEDIA & TV; Austin Powers, president, Olympusat Telecom; Lynnette Ramírez, SVP, Original Content, Fuse Media; Miguel Santos, general manager, Myx TV and Sandra Smester, EVP of Programming, Univision Network.Another session is dedicated to research entitled Getting to Know you.The final special session of the conference puts the spotlights on a select number of leading multicultural advertising executives in a conversation about generating revenues, entitled Brought to you buy .
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