U.S. HISPANIC
NBCUniversal: E! celebrates its 20 years with lots of culture and style in Buenos Aires
Maribel Ramos-Weiner| 8 de septiembre de 2017
Klaudia Bermúdez-Key, general manager and SVP of NBCUniversal International Networks, Latin America
E! celebrates a 20-year path from the city of Buenos Aires at the Faena Arts Center, Puerto Madero. Klaudia Bermúdez-Key, general manager and SVP at NBCUniversal International Networks, Latin America explained why they chose this city for this celebration.
“What better place to celebrate the arrival of E! to its 20th anniversary and become a true millennial. A country, a city that offers a lot of culture and style, precisely what E! is all about. It is the channel of pop culture, style, a reference in Latin America”.
Regarding the strategy they have implemented to get to these 20 years, she explains that they aim to be a reference to what is trendy, not only in pop culture but through contents and the audience that has followed them. “Nowadays we have adapted a great deal in the sense of having broadcasts or live programs in digital. We have Live from E!, a program born digitally. Today we have done the opposite that many have done, we are airing on the linear screen”.
She hopes the channel continues to position itself as: “this point of encounter where in a single place you can discover everything that is fashionable, trending topics”.
To celebrate these 20 years, the channel has several of the iconic programs of their beginnings, such as Girls of the Playboy Mansion and Wild On; they additionally tapped into the occasion that Keeping Up With The Kardashians celebrates 10 years on the screen this year.
