NBCUniversal’s Integrated Strategic Marketing group announced today the launch of Hispanics at NBCU, a company-wide initiative aimed at connecting both consumers and marketers with the fastest growing population segment in the United States.This sales, marketing and research platform capitalizes on NBCUniversal’s unique position in the marketplace as the only entertainment company with the ability to reach 91% of the Hispanic audience across the full media spectrum including cable, broadcast and digital, regardless of language.The initiative follows in the footsteps of NBCUniversal’s existing suite of cross platform initiatives, including Women at NBCU, Green is Universal and Healthy at NBCU.Hispanics at NBCU will expand the enterprise sales effort that already exists within the Telemundo Communications Group including the broadcast network, local stations and mun2 to the NBCUniversal properties with a high Hispanic index, such as Bravo, USA, E! Entertainment, NBC Network, NBC Local Media, Oxygen, Syfy, Style, G4, Universal Studios, Universal Pictures, Fandango and iVillage.The campaigns can be uniquely customized for clients to reach precise audience targets, and incorporate talent from the company’s broad spectrum of programs.The buying power of Hispanics will rise from $1 trillion in 2010 to $1.5 trillion in 2015, accounting for nearly 11% of the nation s total buying power. NBCUniversal is in a tremendous position to super-serve this growing and influential marketplace, with our unrivaled Hispanic audience reach and our proven track record of cross platform success,” said Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media.
