U.S. HISPANIC
NBCUniversal Telemundo Enterprises rolls out the multi-city national campaign El Campeón En Ti
Maribel Ramos-Weiner| 10 de agosto de 2022
El campeón en ti de Telemundo
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, El Campeón En Ti to build on its longstanding commitment to inspire Hispanic youth to discover — through soccer — the champions within themselves.
The campaign will bring a series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022, serving as the second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
The community events will take place in cities nationwide, bringing fun to families in New York City, Boston, Philadelphia, Orlando, Los Angeles, Miami, Phoenix, and other cities with large Hispanic communities. The initiative involves a series of partners including the U.S. Soccer Foundation, independent Hispanic Soccer Leagues, community leaders, local businesses, and elected officials.
“We believe that our community is at the heart of the World Cup – and we want to take these festivities across the country for Latinos to enjoy this global event,” said Christina Kolbjornsen, SVP Corporate & External Affairs, NBCUniversal Telemundo Enterprises.
El Campeón En Ti will leverage the Telemundo network, and partner with local Telemundo stations, Telemundo talent, and viewers in all markets to provide on-site activations and experiences at events such as Feria del Barrio on September 11 in Philadelphia, Junta Hispana on Sept 25 in New York City, and Fiestas Patrias on Sept 16-18 and Día de Los Muertos on November 1 in San Antonio.
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