Linda Yacarinno de NBCUniversal
Linda Yaccarino, president of Global Advertising and Partnerships of NBCUniversal, pointed out that for NBCUniversal, advertising has always been a business asset designed to improve the business of its clients. “In other words, advertising has always been part of our DNA and future,” she said during the Upfront of the company.
She highlighted their product, One Platform, which combines content, technology, and alliances so that advertisers today “can act and negotiate in a different way.”
“With our technology, we have made everything easier than ever. And you can trust us because Comcast NBCUniversal isn’t a Philadelphia startup, a tech company created by a teenager, or the latest chaotic merger. In fact, all of this content sits on the shoulders of a tech giant,” she said. Yaccarino explained everything the company had already done in first-party data. “NBCUnified clusters 200 million unique IDs across everything the company offers: two broadcast TV stations, 10 cable channels, local English and Spanish TV stations, theme parks, movie studios, and Fandango. Now they can combine the quality content of Hollywood with the level of data of Silicon Valley.”
She concluded by saying that the rest of the industry will spend the next decade trying to become Comcast NBCUniversal, “because we know the future is ad-supported and our entire company is already built from the top to bottom to support advertisers.”
