Bonnie Hammer
NBCUniversal announced Peacock (www.peacocktv.com) as the name for its new streaming service. Peacock is a nod to NBC’s iconic logo and NBCUniversal’s rich legacy of creating beloved films, TV series, characters, and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment.
Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios. In addition, Peacock will tap into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, and reality.
Peacock rolls out in April of 2020 with over 15,000 hours of content and takes center stage at the end of July during the 2020 Summer Olympics. As previously announced, Peacock will be both advertising and subscription-supported. Details on pricing and distribution will be announced closer to launch.
Peacock is uniquely positioned to offer the U.S. Hispanic audience premium programming from Telemundo. The platform will feature more than 3,000 hours of Telemundo’s content, including an original dramedy Armas de Mujer, a new hit series from the makers of La Reina del Sur, and popular library titles 100 Días Para Volver, Betty in NY, El Barón and Preso No. 1.
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises.
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