Julián Giraldo, VP of International Channels of RCN Televisió
Motivated by excellent results of the primetime telenovela block of Nuestra Tele in the U.S., in addition to the fact that Grupo RCN Televisión has had a successful pay-TV channel in Colombia specializing in novelas, the company decided to launch Nuestra Tele Novelas in the U.S. Hispanic market.Julián Giraldo, VP of International Channels of RCN Televisión, told PRODU that the channel will be officially announced at the Hispanic Television Summit.Nuestra Tele Novelas is consistent with the positioning of Nuestra Tele RCN. We currently have in the U.S. the channels NTN24, dedicated to news, and Nuestra Tele, which cover variety. Nuestra Tele Novelas has been on the air in Colombia for the past three years with great results, and for the last six months its been in Mexico, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Argentina, Uruguay, Chile, Venezuela, Colombia and in Spain through Claro, added Giraldo.He said this launch has been thoroughly planned and will allow the company to put on the air high-quality novelas never before seen in the U.S., as well as all-time classics such as Yo Soy Betty La Fea, Café Con Aroma De Mujer and La Casa De Las Dos Palmas.
Nuestra Tele, former TV Colombia, aims to reach a larger audience in the U.S.
RCN Canales: New programming for the Hispanic audience with Nuestra Tele
