U.S. HISPANIC
Pasiones secures Latin American rights to a package of Televisa novelas
Maribel Ramos-Weiner| 17 de febrero de 2015
Corazón Salvaje premiered on Pasiones in Latin America last Tuesday, February 10
Pasiones has signed a deal with Televisa to acquire Latin American rights to a package of hit telenovelas, among them Corazón Salvaje (Wild Heart), Sortilegio (Spell) and Triunfo del Amor (Loves Triumph).Corazón Salvaje premiered on Pasiones in Latin America last Tuesday, February 10 (time varies by country).Starring Aracely Arámbula, Eduardo Yáñez, and Cristian de la Fuente, Corazón Salvaje tells the story of a young boy separated from his parents when he was a child, who grows up vowing to seek revenge against the man who wronged his father. His only obstacle is twin sisters who, aside from awakening a turbulent passion within him, turn out to be the daughters of his greatest enemy. Corazón Salvaje was a ratings sensationduring its Mexican premiere, the novela achieved a 42.1% audience share among households in its first week. This deal is significant, as it marks the start of a strategic relationship with Televisa, the leading Latin American media company. We are excited to be in business with Televisa and look forward to expanding our relationship, said Alan J. Sokol, president and CEO of Hemisphere.Pasiones will be announcing the premiere of additional telenovelas acquired from Televisa later this year.
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