David Hanono BBCStudios
“This first trip to the Pay TV Show in Denver allowed us to interact personally with our main commercial partners and emphasize with them the huge commitment our company has with the US Hispanic market,” said David Hanono, Sales, and Digital SVP at BBC Studios Latin America/US Hispanic.
He added that “this commitment is not only reflected in the presence of CBeebies in the Spanish packages of operators such as Verizon, DISH, COX, and Frontier; it is also evident in initiatives like the recent event with Hispanic mothers/bloggers that we held in Miami, that allow us to generate a sense of community in one of our most important target audiences.”
“These mothers, like all the fans of our pre-school brand in the US and Latin America, recognize CBeebies’s capability to offer the smaller ones in the house educational content that allows them to learn interactively through games and answering their questions about the world that surrounds them in a way that is full of creativity and energy.”
Hanono reminded those present that “CBeebies is present in Latin America through our app and in platforms like PlayKids, whereas in the US, the signal will be available through our linear channel and our CBeebies app. The latter will soon be able to present the channel’s contents live via streaming in both markets.”
