U.S. HISPANIC
Quality programming, prepaid solutions, understanding the audience and company consolidation are some of the topics on the Hispanic TV agenda
Maribel Ramos-Weiner| 18 de noviembre de 2014
Quality programming, prepaid options for TV services, ways of reaching the Hispanic audience and consolidation of companies top the agenda of the Hispanic TV executive, according to a brief PRODU survey during the last annual Hispanic TV Summit in New York.Rubén Mendiola, president of mun2 (soon to be NBC Universo), says his concern today has been the same in the last 10 years: having quality programming that is relevant to the U.S. Hispanic.Julián Giraldo, VP of International Channels of RCN Televisión, says that a reoccurring theme on the agenda of industry executives is how to reach and read the Hispanic audience. Understanding this audience continues to be a priority for channels and cable operators.I believe what in the mind of the executives is the fear of all of these platforms that are merging. I wouldnt be surprised if in the end, out of 10 to 12 existing platforms only three remain, said Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar.For Tom Mohler, CEO of Olympusat, the industry needs to find prepaid solutions, look at HD, and consider original programming that attracts Hispanics in the U.S., and find lower cost solutions. Video products have very low margins. This is the big problem programmers need to tackle, he added.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (37)
7 de octubre de 2014
2 de octubre de 2014
5 de agosto de 2014
DISH to be honored at Hispanic Television Summit for serving Hispanic viewers
1 de octubre de 2013
Alterna´TV to introduce INTI Network TV at the 11th Annual Hispanic TV Summit in NY
29 de septiembre de 2013
The 11th Annual Hispanic Television Summit will be held this Wednesday Oct 2nd in NY
20 de septiembre de 2013
Schramm Marketing Group: The U.S. is assimilating Hispanic culture
11 de octubre de 2012
Hispanic TV Summit: Dish sees results from marketing expenditures
9 de octubre de 2012
Photos of executives during the 10th Annual Hispanic Television Summit in New York
9 de octubre de 2012
Tom Mohler of Olympusat: The future of Hispanic channel distribution is IPTV
29 de septiembre de 2011
Photos of people at 9th Annual Hispanic Television Summit in New York
27 de septiembre de 2011
22 de septiembre de 2011
Tony Ruiz of Vidal: Only 4.5% spending on Hispanic consumers is disgusting
8 de julio de 2011
Ninth Annual Hispanic Television Summit announces panelists and topics
3 de octubre de 2010
Photos of people attending the 8th Annual Hispanic Television Summit in NY
28 de septiembre de 2010
Levi’s Diane Jones Lowrey opens Eighth Annual Hispanic Television Summit in keynote address
26 de septiembre de 2010
Keynote address at Hispanic TV Summit to focus on P&G commitment to Hispanic TV advertising
21 de septiembre de 2010
The 8th Annual Hispanic Television Summit starts next week in NY
