U.S. HISPANIC
Rodrigo Lombello of GolTV: Sports programming provides advertisers a very specific audience that is highly engaged
Maribel Ramos-Weiner| 13 de noviembre de 2012
Networks have spotted an opportunity by drawing in an audience that is passionate about sports. The Spanish population is growing at a rapid pace and has always been a culture centered around sports such as soccer, baseball and boxing. There is no question that Spanish speaking sports fans are devoted and proud of their heritage, and what better than providing them with a venue to view their countrys national teams, especially as live sports programming continues to be in high demand.Sports programming provides advertisers a very specific audience that is highly engaged. In addition, live sports offer advertisers the ability to pin point exactly who they wish to reach by demographic, and do so through a programming sector (live sports) that is seeing increased viewership.GolTV is the exclusive destination for real soccer fans to get connected, offering the best league and tournament play from across the Americas, European World Cup qualifiers and matches from Bundesliga. Our network has everything real soccer fans want live games, knowledgeable commentators, an active online forum and hi-def soccer 24/7 in English and Spanish. We broadcast over 500 live matches a year and are an efficient ad buy that delivers to a targeted and loyal audience.
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