Starting July 12th, Tr3s will become Tr3s: MTV, Música y Más. It will now be aligned and forge synergies with the Hispanic and Latin American operations in Miami, under the leadership of Sofía Ioannou, Managing Director of MTV Networks for Latin America and Canada, who will take on the responsibilities of US Hispanic.Tr3s: MTV, Música y Más will continue featuring music because it is an integral part of Hispanics, but it will also cover other aspects of Latin culture to cater to a more adult demographic.