U.S. HISPANIC
Stingray and Totalplay in Mexico expanded their partnership
Maribel Ramos-Weiner| 9 de marzo de 2018
Alejandra Olea Stingray 1
Stingray and Totalplay have expanded their partnership by signing an agreement that includes an unprecedented 13 Stingray music services.
Totalplay subscribers will enjoy an unparalleled music offering to consist of audio and video streaming, TV channels, 4K UHD video content, VOD, and mobile apps spanning from pop to classical, jazz, EDM, and more.
Totalplay subscribers will be the first in Mexico to have access on all devices to the greatest music performances, operas, ballets, festivals, music videos, and much more, featuring the world’s most renowned artists. The new agreement includes a variety of multiplatform services that will enhance the music experience for Totalplay subscribers.
“It is Stingray’s goal to use our music curation expertise to create tailor-made experiences for our partners and Totalplay in Mexico is no exception. We could not be more pleased to introduce this unparalleled and wide-ranging music offering in Mexico through Totalplay and bring its subscribers the top music offering available in the territory,” said Eric Boyko, president, co-founder, and CEO of Stingray.
“As it becomes more accessible, streaming in Mexico is experiencing a significant growth in music consumption. It is exciting to see Totalplay take advantage of the popularity of music streaming and take the leap to innovate and offer their customers a suite of music products that includes a great variety of genres and ways of consumption,” commented Alejandra Olea, general manager, Latin America, Stingray.
“Stingray’s music product offering will allow our subscribers to live their passion for music in new ways, whether they are searching for pop music, live concerts, operas, or amazing performances and sceneries in 4K,” commented Hugo Adrián Hernández, director of Television and Content Acquisition, Totalplay.
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