Alejandra Olea Stingray 1
For Alejandra Olea, general manager of Stingray Latin America, 2018 has been a year of great growth in the offer of products, customers, catalog optimization and user experience.
“We executed our first releases of the Stingray music package, we relaunched the image and interface of several of our products, we created mobile and web extensions for our linear channels and we are working on the launch of a musical edutainment application for the first quarter of 2019,” she said.
She added that music content is gaining momentum after the technological innovations that allow people to carry and listen to music digitally wherever and however the user wants, and this has translated into large increases for the segment.
“Our customers, like us, have been monitoring the growing trend in music consumption in the region, especially on mobile devices. Streaming music revenues have grown globally, with Latin America leading this increase” she said.
In the face of this growth, Stingray has worked on the optimization of products diversifying them, making them easier to use, and with contents and locally relevant artists. A few months ago, they redesigned the Stingray Music mobile application which is offered to TV everywhere users. Likewise, they have expanded the product offering with the acquisition of Stingray Qello, Yokee Karaoke, Yokee Piano and Yokee Guitar applications.
They also increased the content catalog of Stingray Qello to 170 titles of Latin American artists.
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