U.S. HISPANIC
Telecast of the 11th Annual Latin Grammy Awards on Univisión attracts 6.2 million Total Viewers 2+
Maribel Ramos-Weiner| 16 de noviembre de 2010
The telecast of the 11th Annual Latin Grammy Awards live from Las Vegas, Nevada, on Univisión, delivered a record performance among Total Viewers 2+, attracting 6.2 million people. With the Latin Grammys (Thursday, 11/11/10; 8pm), Univisión was the #1 broadcast network for the night among Adults 18-34 and Persons 12-34, attracting an average of 2.0 million and 2.4 million viewers in each respective demo.Among Adults 18-49, Univision took the #3 spot with the Latin Grammy Awards, averaging 3.5 million viewers, beating NBC and Fox. The broadcast of the event reached 12.5 million viewers who watched some or the entire broadcast.We are extremely proud of Latin Grammy Award´s telecast and its performance across key demos all over the nation. Specials like these are a testament to the unparalleled entertainment offerings our network delivers for our viewers, as well as our advertising partners, and the outstanding production values Univision offers. This builds on our commitment to continuously entertain, inform, and empower our viewers, said César Conde, president of Univision Networks.
