Jorge Carballo, president and general manager of Telemundo 51
For 25 consecutive months the station Telemundo 51 Miami (WSCV) exceeds in ratings in the 11pm schedule of the Adult 18-49 year old Adults and 25-54 year old Adults, regardless of the language, according to Nielsen.”The 25 consecutive month streak is the first time this happens in the cannel since people meters measure this market. We have already been number one at 11pm for more than two consecutive years. We have also been number one from 7 to 11pm in the 18-34 and 25-54 groups. People say often that Adults 18-34 are not watching TV in Spanish and we are the proof that this is not the case”, says to PRODU, Jorge Carballo, president and general manager of Telemundo 51.He highlighted that although the station had a formidable year in 2014, he believes there is still a great deal of territory to win over. He quoted that the Hispanic advertising market only receives US$320 million. “We are still at a 37% disadvantage with what is invested in the general market. We deserve more because the audience indicates it. We see a brilliant future in 2016 with the Olympics in Spanish and the commitment in politics, because they are investing what is necessary to win the Hispanic vote.Part of the great investment that NBCUniversal makes in Telemundo stations is related to the technological aspect. Carballo indicates that soon, Telemundo Miami will be capable of transmitting entirely on HD.”We are broadcasting not only from the HD studio but also live passes and in a few weeks we will be in full HD. Our packages are going to be in HD because that makes a big difference. The company’s investment was a state-of-the-art studio that has 93 monitors. This studio produces good video in high definition”, he pointed out.
Telemundo 51 ranks #1 in news at 11pm and in primetime in South Florida
Univision Puerto Rico appoints Roberto Vizcón to News director
Emilio García named Local Sales Manager of WSCV Telemundo 51
UniMás outdelivered Telemundo on Jan. 30 with the Mexico vs. Denmark soccer match
Telemundo Media presents its team and resources for 2012 Olympic Games coverage
Telemundo 51s alliance with Actualidad Radio expands to include new newscasts
Manuel Martínez named president and general manager of NBC 6 Miami / WTVJ
For fifth consecutive month Telemundo 51´s 11pm news leads in South Florida
Telemundo captures 32% share of Spanish-language TV viewership in May
Telemundo´s Fútbol Estelar: Chivas vs. Tigres 968,000 Persons 2+
Telemundo #1 Spanish-language broadcast network in primetime on February 20
ESPN Deportes: Botaron la pelota (They hit it out of the park) was done in record time
, uno de sus más conocidos programas, a dos nuevos territorios. En esta oportunidad, la serie de sketches de comedia fue adquirida por Teledoce de Uruguay y por Transmedia Group de Indonesia, gracias al apoyo de GoQuest Media.
