U.S. HISPANIC
Telemundo Deportes announced that J Balvin and Michael Brun’s Positivo is the official pop song for coverage of 2018 FIFA World Cup Russia
Maribel Ramos-Weiner| 27 de abril de 2018
JBalvin Positivo
Telemundo Deportes announced that J Balvin and Michael Brun’s Positivo will serve as the official pop song for the network’s coverage of the 2018 FIFA World Cup Russia.
The song debuted in a video tease during the 2018 Billboard Latin Music Awards on April 26. The full version of Positivo will be released worldwide on Monday, April 30.
“Music and fútbol go hand-in-hand as fans of both gather and cheer for their heroes like nothing else on earth. We couldn’t ask for better partners than J Balvin and Michael Brun to bring both together and give fans an anthem to celebrate the World Cup coming to Telemundo this summer,” said Bill Bergofin, SVP of Brand and Content, Telemundo Deportes.
Telemundo Deportes’ collaboration with the Billboard Latin Music Award and Latin Grammy Award-winning Super Star J Balvin and the rapidly rising Haitian producer Michael Brun is rooted in the passion for fútbol. Through Positivo, the network aims to unite all soccer fans and invite them to live and celebrate this 2018 FIFA World Cup together.
Telemundo’s complete coverage of the 2018 FIFA World Cup from Russia will kick off with a special on Wednesday, June 13 and will continue with live coverage of all 64 games through the World Cup final on Sunday, July 15.
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