Telemundo Deportes will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS FIFA player in the world, taking place August 16-18 live from London.
Telemundo Deportes will carry the full three-day competition live, in English and Spanish, across its digital platforms including the Telemundo Deportes En Vivo app, and its Facebook page and YouTube channel. In addition, the Final Showdown to crown the winner will air live on Universo August 18 at 11:30am ET.
“Adding the FIFA Interactive World Cup to our portfolio of content represents a unique opportunity to continue growing our sports digital offerings while attracting a new generation of multicultural audiences. Hispanics are among the most engaged esports viewers and we are thrilled to bring them one of the most popular tournaments in the video gaming space,” said Ray Warren, president of Telemundo Deportes.
Live coverage kicked off with the Group Stage and continues August, 17 at 7am ET with the Quarterfinals and Semi-finals, live across Telemundo Deportes’ digital platforms. The Final Showdown takes place Friday, August 18 beginning with a preview studio show at 11:30am live on Universo and digital platforms. Telemundo Deportes’ sports anchor and co-host of Titulares y Más Karim Mendiburu will call the Finals Showdown alongside sports journalist Alejandro Pérez.