U.S. HISPANIC
Telemundo Deportes: We have increased the attraction and experience for the soccer audience
Maribel Ramos-Weiner| 25 de junio de 2019
Eli Velasquez
The goal of Telemundo Deportes and Comcast on soccer coverage has been to increase the attraction and experience for the audience that began with the 2018 World Cup and continues this year with what they have called the Summer of Soccer with the 2019 Women´s World Cup France and the 2019 America Cup Brazil.
“Last weekend, with four combined games, we had an average audience of 670 thousand TV viewers and we saw our competitor with 27%. It was the best weekend since July 14 and 15 2018, when we presented the final of the World Cup. This looks good if we take into account that we are barely in the group phase,” commented Eli Velázquez, EVP at Telemundo Deportes during a presentation at Telemundo Center to highlight the production and technology efforts for the coverage of these tournaments.
Additionally, Rafael Visbal, Comercial Development VP at Comcast for the Florida region presented Xfinity X1 innovations and Sammy Sadovnik, presenter of Play by Play chaired a panel with soccer experts: former soccer players Juan Pablo Sorín and Juan Pablo Ángel and, commentator Viviana Vila.
Regarding production, Velásquez mentioned that there are 78 matches, 31 days and two continents (not including the US).
“In Paris we have 100 people providing coverage of the World Cup, a lovely set en on a terrace with a view of the Eiffel Tower and the Arc of Triumph. In Brazil for the America Cup we also have 100 people and a set that has the beach of Copacabana in the background,” expressed Velázquez and said that Telemundo Center is the production hub of both events.
