U.S. HISPANIC
Televisa: With La Familia Telerín we aim to reach new territories beyond Latin America
Maribel Ramos-Weiner| 4 de marzo de 2016
Ángel Molinero, general director of Ánima Kitchent and Maca Rotter, executive director of Televisa Consumer Products
The series La Familia Telerín (52×7), which Televisa co-produces with Ánima Kitchent and that will be ready to be aired in 2017, represents for Maca Rotter, executive director Televisa Consumer Products, a strong international brand and the possibility to enter new territories. We have a great brand and undoubtedly will open a different territory and a different channel for Televisa in entertainment brands that have a very different production, launching and exit platform, in which Latin America continues to be our safe territory, but that is not the goal. The goal is to reach territories we have never touched, commented Rotter to PRODU during a visit in Miami to present the series in theKidscreens Summit. She mentioned that during that event, close to 25 out of 30 meetings they held were regarding La Familia Telerín.Ángel Molinero, general director of Ánima Kitchent, stated that pre-production of the series began in January and production will begin in a couple of months. We have already worked over a year on video clips. We have produced nine that have served to rescue characters from the 1960s, modernize them, make them in CGI. We hope to have concluded the first episodes by the end of this year and the series to be broadcast throughout 2017. He explained that all the animations that Ánima Kitchent creates are produced in English because they are dedicated to the creation of entertainment brands at a global scale. For entertainment, the international language is English.As for the series and the production process for the series, from now until it is ready, what we are going to do is generate completely different multi platform contents. That has been one of Anima Kitchents specialties when generating content, added Rotter.
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