U.S. HISPANIC
The 13th annual Premios de la Radio awards is the most watched program in Estrella TVs history with 562,000 total viewers
13 de noviembre de 2012
Singer-actress Patricia Manterola was co-host of the show
During its live telecast of the 13th annual Premios de la Radio awards show, Estrella TV ranked third within Adults 18 to 49. The viewership of 303,000 in the demographic came in as the second highest total for Adults 18 to 49 since the network began receiving ratings. Premios de la Radio, which aired from 7 to 11pm, attracted 562,000 Total Viewers, ranking as the most watched program in the networks history. With 33% growth from last year, the awards ceremony attracted more adults within the 18 to 34 demographic. We are delighted by the solid primetime performance of the 13th annual Premios de la Radio awards ceremony last Wednesday night, particularly in our success in attracting outstanding young adult numbers said Winter Horton, COO of Liberman Broadcasting, owner of Estrella TV. The ratings reflect the incredible talent that performed on the show along with the extraordinary production values we were able to put on the screen last night.The 13th annual Premios de la Radio awards show was hosted by actor-presenter Felipe Viel, singer-actress Patricia Manterola, radio-TV personality Don Cheto and comic actress La Chupitos, and paid tribute to regional Mexican music.
