U.S. HISPANIC
The Inspiration Networks enters into an agreement with Imagina U.S. to re-launch channel LFC La Familia
Maribel Ramos-Weiner| 27 de marzo de 2013
The Inspiration Networks enters into an agreement with Imagina U.S. to re-launch channel LFC La Familia
The Inspiration Networks enters into an agreement with Imagina U.S. to re-launch Inspirations 100% Spanish language U.S. Hispanic cable TV network LFC La Familia. The announcement was made by Dale Ardizzone, Chief Operating Officer of The Inspiration Networks, and Juan Pablo Santos, vice president, New Business Development at Imagina U.S.Since we launched La Familia in 2002, our goal has been to provide quality programming designed for the Hispanic families living in the U.S. We believe that this new relationship with Imagina strengthens LFC in every way. The re-launch includes a complete re-brand that introduces a fresh and original image that is honest, trustworthy, engaging, and evolving, Ardizzone said.As part of this new deal, LFC La Familias network operations, programming, marketing, and on-air promotions will be handled by Miami based Imagina U.S.We are very excited to bring LFC La Familia to the realm of U.S. Hispanic thematic channels that we currently manage and operate. Reaching our audience effectively, improving channel performance, and nurturing our relationships with MSOs are the immediate goals that we have embraced and look forward to accomplish, said Santos.Since its re-launch on December 10, 2012, the channel has shown outstanding results in terms of performance. Based on initial responses, audiences have been responding positively to the new programming introduced on LFC La Familia. Other key marquee programming includes the motivational program Hola Maytte; the healthy living show La Vida Light with Lucy Pereda; the family romantic comedy Little Angels; the classic story of Aladdin in a telenovela format; and U Music HD, a music block with exclusive video premieres and concerts from Universal music.LFC La Familia is distributed by Comcast, Time Warner Cable, Cablevision, Verizon FiOS, AT&T U-Verse, Charter and others.
