U.S. HISPANIC
There are still too many elements missing for a widespread TV Everywhere
Maribel Ramos-Weiner| 11 de junio de 2011
Mark Gathen de Cox, Christen Harris de Disney-ESPN, Elizabeth Braiman de A&E, el moderador Seth Arenstein y Reinaldo Llano de CTAM Florida
(Maribel Ramos-Weiner). During the first day of the Florida Cable Forum, one of the most discussed topics was TV Everywhere – the ability to access TV content anywhere: TV, online, mobile devices, etc.The discussion panel A Look at TV Everywhere Today: How The Concept Has Developed and Whats Next, was composed by Mark Gathen, Director Product Management of OD & DV at Cox Communications; Christen Harris, Senior Director of Digital Video Distribution for Disney & ESPN; and Elizabeth Braiman, Manager of Distribution Business Development of A & E Television Networks. The moderator was Seth Arenstein, AVP & Editorial Director of CableFAX.Among the limitations for the expansion of TV Everywhere, some of the panel members mentioned content rights and the absence of audience metrics for mobile devices and online, which makes difficult getting advertiser support for these platforms.Harris showed the ESPN Authenticated Networks platform, where it is possible as long as the user is a subscriber of Time Warner, Verizon or Bright House- to access content from various ESPN signals on computers, tablets or mobile phones. Although ESPN was one of the first companies to launch TV Everywhere (in October of 2010), it still doesnt have commercial space on its platform and has not been able to include ESPN Deportes because it doesnt have the content rights for these screens.Braiman, from A&E said they still dont have TV Everywhere precisely because of content rights issues, while Gathen from Cox said they already have a platform but it is being developed slowly.
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