Yo Soy El Artista will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional
Telemundo announced multiplatform sponsorship initiatives with Toyota, Revlon and T-Mobile that will be part of its new reality competition series, Yo Soy El Artista (13×60).Hosted by international star Lucero, the revolutionary program will debut on Sunday, September 14 at 8pm/7c. At Telemundo, we are dedicated to delivering to our audience the most compelling and cutting-edge reality programming on television. Our partnerships with Toyota, T-Mobile and Revlon will introduce a brand new take on the music competition format, with unique and unprecedented opportunities to connect with consumers as they join us in our quest to discover the worlds next great performing artist, said Mike Rosen, EVP of Advertising Sales, NBCUniversal Hispanic Group.Yo Soy El Artista will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. A select panel of celebrity judges, including Luis Fonsi, Olga Tañón, Mario Quintero Lara, Stephanie Himonidis La Chiquibaby and Boris Izaguirre, along with 100 international social media influencers, will vote on contestants from around the country who will have to sing, dance and demonstrate star quality in an intense 13-week competition where the winner will be named the ultimate true artist.”
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