The IPTV channel, TuYo, was also present in LA Screenings making contacts. It is the first channel in a digital platform owned by Latinos, commented Mari Urdaneta, Programming and Creative VP at TuYo, one of the partners of the project.We will have all sorts of contents, from classical novelas to new and original ones, like Dolores, that is the story of the band diva, Jenni Rivera, she explained.TuYo already has a group of celebrities and suppliers that support it, such as LatinWE, World of Wonder, CAA, VIP 2000 TV, Sierralta Entertainment, Campanario, Define Media, Cnet, Don Omar, Khool-aid, Frankie Needles, Adriana Barraza, Karla Monroig, Carlitos Calderón, and the boxer Fernando Vargas, among others. The partners are Urdaneta, Pete Salgado, founder and CEO, and Javier Morales.Dolores (30×60) is the first original production by TuYo whose executive producers are Salgado y Urdaneta. There are three estimated seasons of the product, which is in the telenovela series format.She explained that there are three ways to consume the channel: 24 hours of reel, which is free; pay per view; and the package that includes several options, such as telenovelas, boxing, realities, among others. The user does it à la carte.The basic one starts at 99 cents, which is just one program, there are also options to buy packages like the novelas package, which costs US$3.99 per month. The channel can also broadcast live and will be programmed in English and in Spanish. TuYo expects to be present in every territory and starts with programming at the end of July.
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