U.S. HISPANIC
Univision and UniMás are the first Spanish-language broadcast networks to include Nielsen’s digital audience measurement
Maribel Ramos-Weiner| 3 de mayo de 2016
Jed Meyer, EVP of Corporate Research, Univision Communications Inc.
Nielsen announced that Univision Communications Inc. (UCI) has signed an agreement for Nielsen’s National and Local Digital in TV Ratings services. Univision and UniMás Networks as well as local affiliate stations will receive audience estimates of linear television content viewing on mobile and computer devices. The audience contributions from the digital devices will be included in the TV ratings. Digital in TV Ratings measurement is a component of Nielsen’s Total Audience, an initiative which provides comparable metrics across all linear and digital platforms. Additionally, Total Audience allows broadcasters to monetize their digital audiences over-the-air or online by adding the viewing from computer and mobile devices into the current program telecast-level data. With this agreement, Univision Network and UniMás are the first Spanish-language broadcast networks to include Nielsen’s digital audience measurement in their TV ratings. Among all TV broadcasters, regardless of language, Univision Network and UniMás are the second and third networks to deploy Nielsen’s national and local TV digital measurement. This addition expands the existing suite of Nielsen national and local data services which provide Univision Network, UniMás and local affiliates with an in-depth look at the habits, trends and characteristics of their viewers. Univision NOW, UCI’s direct to consumer, subscription-service available on iOS, Android and web, is the first Spanish-language service to be certified for Nielsen’s Digital in TV Ratings measurement. Digital in TV Ratings measurement gives UCI unprecedented insights into their mobile and online audiences. The solution offers UCI with a single platform to capture and measure all of their audience’s viewing, whether through linear TV, connected TV devices, DVR, video on-demand, mobile, computer or tablet. In this ever-changing media landscape, it is key for us at UCI to always look at how we measure our audiences and do so comprehensively. This agreement with Nielsen enables the opportunity to extend the work we do to bring together the best audience and be in front of the curve of content consumption habits regardless of platform, linear or digital, said Jed Meyer, EVP of Corporate Research, Univision Communications Inc. With Total Audience being adopted by more and more clients, we are delivering on our commitment to ensure the industry has comparable and reliable metrics across linear television and digital content, said Peter Bradbury, managing director, National Client Solutions, Nielsen.
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