U.S. HISPANIC
Univision Communications and Time Warner Cable sign comprehensive multi-year, multi-platform distribution agreement
Maribel Ramos-Weiner| 10 de octubre de 2013
Tonia O'Connor, president, Content Distribution and Corporate Business Development, Univision Communications Inc.
Time Warner Cable and Univision Communications Inc. announced a multi-year, multi-platform agreement to deliver even more Univision content to Time Warner Cable subscribers. The agreement, which comes well in advance of the expiration of the parties existing agreement, will bring a comprehensive selection of Hispanic networks and content to Time Warner Cable customers, including Univision’s new networks: Univision Deportes, Univision tlNovelas and FOROtv. Time Warner Cable will also be among the first distributors to carry the El Rey Network. Created and programmed by renowned filmmaker Robert Rodríguez and FactoryMade Ventures, El Rey is a new English-language entertainment cable network geared towards young-adult audiences launching at the end of 2013. This multiplatform deal will provide Time Warner Cable’s customers access to a robust offering of content for digital platforms and VOD, which includes additional TV Everywhere content for TWC TV’s out-of-home platforms and authenticated access to Univision’s UVideos and Univision Deportes digital properties. The expanded partnership also includes renewed distribution rights for Univision’s flagship broadcast and cable networks. In addition, Time Warner Cable and Univision’s Television Group have reached a first-of-its-kind local news partnership to better serve Hispanic audiences in Los Angeles, New York and other shared markets. Our comprehensive agreement expands the number of ways our Hispanic subscribers can enjoy their favorite entertainment, news, sports and telenovelas. We also look forward to the launch of El Rey; after talking with Robert and his creative team for more than a year, we’re convinced that this new network will provide our customers with a unique experience, said Melinda Witmer, EVP, Chief Video and Content Officer for Time Warner Cable.Hispanics represent a significant growth opportunity for distributors and our goal in this highly competitive environment is to build long-term partnerships, that tap into the power of our brand, deliver top quality programming and leverage our exhaustive range of multi-platform offerings, said Tonia O’Connor, president, Content Distribution and Corporate Business Development, Univision Communications Inc.
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