U.S. HISPANIC
Univisión discloses branded entertainment partners for Eva Luna
Maribel Ramos-Weiner| 29 de octubre de 2010
Univision Communications Inc. announced the branded entertainment partners for its upcoming novela Eva Luna. As the leading sponsor, General Motors´ vehicles are organically woven into the storyline as key characters with vivid roles and distinct personalities. Additional sponsors include Dominos Pizza and T-Mobile USA.Eva Luna, a Venevision production in association with Univision Studios, is Univision Studios first primetime dramatic production. Starring Guy Ecker and Blanca Soto, the novela premieres Monday, November 1st at 8pm on the Univision Network. Full episodes will be available on {www.NovelasySeries.com} one day after they air on television.Univision Studios first dramatic production creates a powerful opportunity for our partners to engage with Hispanic America in prime time. We are thrilled to bring together the power of the Univisión brand and our partners who understand the growth potential of reaching our audience, said David Lawenda, president of Advertising Sales and Marketing for Univision Communications, Inc.Because we were able to work upstream in the process with the Eva Luna creators, we could understand the characters, what motivates them, and make integration decisions based upon that information so our presence feels authentic to the overall storyline, said Steve Tihanyi, director of Branded Entertainment and Marketing Alliances for General Motors.
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