U.S. HISPANIC
Univision expands sports sales team
Maribel Ramos-Weiner| 18 de noviembre de 2011
Rick Resnick has joined as VP of Sports Marketing
Univision Communications Inc. announced that Jason E. Newman has joined the Company as VP of Sports Sales and Rick Resnick has joined as VP of Sports Marketing. In these new roles, Newman and Resnick will serve clients with innovative advertising and marketing solutions within Univisions portfolio of sports properties across all platforms. Based in New York, both will report to Carlos Deschapelles, SVP of Univision Sports Sales. I am delighted to bring two highly motivated and creative sales and marketing executives like Jason and Rick to the Univision team. They will both prove essential in delivering the Univision Sports brand to help our clients deliver growth with Hispanic fans, said Deschapelles. Before joining Univision, Newman spent over eight years at ESPN, most recently as senior director of Sports Management where he led a team of executives in developing multiplatform sales strategies and media packages for select sports properties, including FIFA, MLS, NFL, MLB, PGA Tour, boxing and others. Resinick most recently served as VP of Marketing at Time Inc. where he oversaw teams that supported advertising sales for Fortune, Money and Time.
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