U.S. HISPANIC
Univision presents The Way Forward for marketers at 2015 Upfront
Maribel Ramos-Weiner| 10 de mayo de 2015
Univision Communications Inc. (UCI) is hosting its annual Upfront presentation on May 12th to unveil its 2015-16 programming line-up and highlight how targeting U.S. Hispanics through Univisions multiplatform portfolio is the way forward for marketers to fuel growth. The presentation is taking place at the Lyric Theatre in New York City and will be hosted by UCIs president and Chief Executive Officer, Randy Falco; president of Advertising Sales and Marketing, Keith Turner; and EVP, Advertising Sales, Steve Mandala. There will also be special guest appearances throughout the event and a special performance by international music superstar Ricky Martin.The presentation will underscore UCIs commitment to not only being everywhere its audience is, but also being there with the right tailored content and digital assets that target three growing, influential groups: Hispanics, millennials and bilinguals or billennials. In addition to leveraging Univisions collection of powerhouse media brands to reach Hispanics and billennials in English and Spanish across platforms, UCI has an unbeatable formula to ensure it is one of the most powerful platforms for marketers to access this growing and hyper-engaged community:1. Scale UCI reaches 49 million unduplicated consumers monthly across its media platforms – 16 broadcast, cable, digital networks and strategic investments, including Univision Network, UniMás, UDN (Univision Deportes Network), Galavisión, El Rey Network and Fusion as well as its 128 local television and radio stations and digital assets.2. Live Viewership Univision Network and UniMás average 91 percent live viewing among Adults 18-49 in primetime this season to date vs. an average of 54 percent for the top four English-language broadcast networks.3. Commercial Audience Retention 96 percent of Univision Network viewers dont fast-forward through commercials.4. Unduplicated Audiences 73 percent of Univision Networks weekly primetime audience doesnt watch any of the top-rated English-language networks.Hispanics represent one of the fastest growing segments of the U.S. population and are projected to fuel the countrys growth. This is our audience, and we are here to show marketers that in addition to being 57-million strong, Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy. Whats more, they have a deep connection with Univision that is unrivaled only Univision is the Hispanic communitys most recognized and trusted brand. Its clear that our audience is the way forward for marketers to grow their brands, commented Falco.
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