U.S. HISPANIC
VIMN: The renovated concept MTV Hits and its musical measuring is a reflection of our audience´s new consumption manners
Nastascha Contreras| 1 de diciembre de 2015
MTV Latinoamérica, through its brand MTV Hits, adopts new content consumption manners and Monday November 23rd brought back to its grid on prime time the musical measuring program Los 10+Pedidos, supported by social networks like Twitter, where there will be a daily live tweeting. This evolution of MTV Hits is due to fan’s overwhelming response. Los 10+Pedidos will reflect what young people listen to today, who are talking on social networks, the artist they like the most, their musical obsession and the new band they have turned viral. Pamela will present the voting live, retweeting fans and sharing memes on the bands”, commented Tiago Worcman, VP for Musical Brands at VIMN Americas.Through the hashtag #MTVHitsLA the audience will be able to ask and vote for their favorite video and enter the measuring that takes place throughout all Latin America. For his part, Eduardo Lebrija, senior VP General Manager at MTV-Viacom International Media Networks -Mexico, Central America and the Caribbean, told PRODU that this program MTV Hits has a perfect complement because Young people are consuming through social networks, the Internet and that is the ingredient we added, aside from the two hosts, but the difference is it has live tweeting. It is made thinking about clients who want to approach music”, he concluded.
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