U.S. HISPANIC

ViX: El Gallo de Oro is a contemporary classic that rescues an emblematic novel of Mexican culture

Maribel Ramos-Weiner| 1 de noviembre de 2023

Chava Cartas Carlos Bardasano Vincenzo Gratteri Patricio Wills Jorge Sastoque

El Gallo de Oro, an adaptation of the short novel by Juan Rulfo, is now available on ViX. Its creators, Vicenzo Gratteri, Senior VP Development at ViX, Patricio Wills, executive producer and president of W Studios, and director Chava Cartas, talked about the production process, casting selection, and the 30 years it took them to bring this story to a series format.

“A few years ago, W Studios did a local version in Colombia of El Gallo de Oro, but from then on, I had the idea of doing it with greater resources. It took several years to get the rights and to realize that it is not a product to be treated as a traditional telenovela; we needed a different audience and budget. Years passed, we got the rights, and with ViX, we supported the project with a budget never seen on TV. ViX gave us the financial and conceptual support to achieve what we have today,” commented Wills.

He added that a new star alignment occurred with the arrival of the singer and actress Lucero to the project. “We presented her with the project as something Mexican, dramatic, based on a novel by Rulfo, and a musical; she immediately accepted. Another important element was Chava Cartas, who did an impeccable job in the direction, thanks to his involvement with the content and understanding of Rulfo as a Mexican. We are happy with the result and the work of the crew.”

A CONTEMPORARY CLASSIC
Gratteri assured that when this idea came to ViX they had mixed feelings of enthusiasm and vertigo for touching a Mexican literary work like this one. “We perfectly combine the vision of being faithful to the essence and soul of Rulfo’s text, and at the same time, to have that indispensable daring and irreverence for a story suitable for a streaming platform. We wanted to make a truly premium series and that has to do with the investment, and above all, with the glance.”

He agreed with Wills about the work of Chava Cartas. “He managed to translate spectacular scripts into a powerful staging without betraying the spirit of the time. Due to the story’s universality and emotions, we were reaching a 2023 audience, which is a great challenge because it must feel coherent with that time but without false language, achieving a great job with the dialogue. We have a contemporary classic; we rescued one of the most emblematic works of Mexican culture and managed to tell a story that will undoubtedly conquer the current audience. I imagine the ViX audience of the next 20 years watching El Gallo de Oro and enjoying it like the great classics.”

A TRIBUTE TO THE MEXICAN GOLDEN CINEMA AND DIRECTOR ISMAEL RODRÍGUEZ
Director Chava Cartas spoke about the directing process, including the technology, photography, and working with the actors to achieve this contemporary classic: “It was a great responsibility to put Rulfo on the screen, to do it in a contemporary way but respecting that period and what was happening in Mexico. There was a double responsibility: one, to make a new series to present it to the public and two, to rescue the magic that the author gives us about the past and the moment that he is experiencing in the country.”

He explained that they had two ways to do it on the table. “The first was to go to the golden cinema showing impeccable characters or the real Mexico without the glamor or the show business, and we decided to go there, achieving an organic story, almost a documentary, because it was a strong investigation to recreate those towns, design the costumes, their textures, the makeup, and those details that build a plot that connects with the public.”

He added that when they went deep into the story, “and we focused the camera, the magic began with all these actors, with the same climate of the locations like San Luis Potosí and a great production design. Technically, we respected the golden cinema and paid tribute to director Ismael Rodríguez. It is a privilege and a great emotion to bring our culture, cinema, and Rulfo to the world through platforms like ViX .”

Gratteri assured that part of the challenge and the possible success of this project is having actors like Lucero and José Ron on the screen playing characters they have never impersonated. It is something that will surprise the audience.

The series is executive produced by Patricio Wills and Carlos Bardasano, and Lina Uribe, Darío Vanegas, and Daniela Richer are responsible for writing the adaptation. The director is Chava Cartas, and Beto Casillas, is the Photography director.

Diario de Hoy

martes, 18 de marzo de 2025

Image

Guillermo Sierra de HITN anuncia lanzamiento de Edye como canal lineal el 1 de abril y su showcase el 9 de abril

Edye lanzará su canal lineal para preescolares Edye -que como plataforma SVOD tiene ya seis años- este 1 de abril. Así lo anunció Guillermo Sierra de HITN en #PRODUprimetime con Ríchard Izarra. También informó que el 9 de abril a las 11am, PRODU, a través de todas sus redes sociales, servirá de vehículo de transmisión para presentar el showcase del canal


Ver nota completa
Image
DESTACADOS

• TV Azteca estrena su primer multiforo de alta tecnología que combina lo físico y virtual

• Arturo Olea de AltContent: "Impulsamos la colaboración entre Latinoamérica y España"

Los dos hemisferios de Lucca narra una historia de la vida real con un tema de relevancia social

• Latin Media busca nuevo contenido asiático en Filmart

Image
ACTUALIDAD

América, América es la nueva sección del Festival de Málaga para descubrir la cultura de la región en 2026

• Los videojuegos y la inteligencia artificial generativa protagonizan la segunda jornada de La Villa del Mar

Mr. Wrong de Global Agency alcanza los 100 territorios

• Win Sports superó el millón de suscriptores en Colombia

• Aniplex y Crunchyroll crean empresa conjunta de producción de animé

• Animotion se asocia con bRAND-WARD para hacer crecer The fixies

Image
CONTENIDOS

• Sergio Lagos y Karla Constant vuelven a conducir la nueva temporada de Mundos opuestos que se verá este año por Canal 13 de Chile

• Nueva apuesta diurna de Mega, El jardín de Olivia, lideró en su horario y duplicó a los demás espacios de la competencia

La favorita 1922 de Mediaset ha sido prevendida a más de 20 países

• Festival REC 2025 logró más de 10 millones de visualizaciones en las plataformas de Chilevisión

Image
RATINGS

RATINGS: Argentina top 10 programas TV abierta del 10 al 16 de marzo

Image
DESTACADOS
Image
Image

En una entrevista exclusiva, Arturo Olea, director de AltContent, desvela las tendencias y desafíos del mundo de la música de producción, y cómo su empresa está marcando la diferencia en la industria audiovisual, especialmente en Latinoamérica.

Image
Los dos hemisferios de Lucca, producción de Woo Films, estreno en Netflix el 31 de enero, estuvo en el top 10 de la plataforma

Los dos hemisferios de Lucca es una historia de la vida real: la de Bárbara Ánderson y su familia, en búsqueda de calidad de vida para su hijo Lucca, a quien un accidente durante el parto lo dejó con parálisis cerebral severa. Esta lucha se convierte en un mensaje de esperanza cuando logran lo impensable con un tratamiento en la India.

Image
Image
ACTUALIDAD
Image
Image
Image
Mr Wrong de Global Agency
Image
Win sports 2024
Image
Image
Fixies and crabots
Image
CONTENIDOS
Image
Image

El debut de El jardín de Olivia, la nueva apuesta diurna de Mega obtuvo importantes cifras de rating, superando a los programas de la televisión abierta e imponiéndose como uno de los temas más comentados en redes sociales. Fue escrita por un equipo encabezado Jonathan Cuchacovic y cuenta con la producción ejecutiva de Daniela Demicheli y la dirección general de Víctor Huerta.

Image
Image
Image
RATINGS
Image
Gran Hermano de Telefe