U.S. HISPANIC
Vme: Our advertising revenue has grown fivefold
Maribel Ramos-Weiner| 27 de octubre de 2011
Patty Marrero, SVP and director of Sales of Vme
This years advertising sales have been favorable for Hispanic network Vme, which went from having 16 advertising brands to 60, and has sold two of its 10 titles available for sponsorship. The most recent was Pase VIP, which was sold to L´Oreal.This is a ground breaking partnership. They are a client that has been committed to the Spanish-language market for a long time and we are extremely proud not only that they have recognized the value of Vme but the value of our Bicultural and Bilingual programming block and the brand new entertainment show that we launched in July. I think it fits perfectly with the brand, with what the brand stands for -glamour, celebrity-, and we are bringing all that to the consumer, said to PRODU, Patty Marrero, SVP and director of Sales of Vme.Marrero said this years advertising revenue has grown fivefold. The categories that have grown dramatically for us are CPG, Auto, Beauty, and we have our first Wireless on the air, she added. Another surprise has been the growth the network has registered since it started measurements with Nielsen.We have been pleasantly surprised of the growth we have seen since we are Nielsen rated. The first years growth is really critical as we continue to see growth quarter after quarter as consumers seek out options that are available in Spanish-language broadcast. We have seen great numbers. Hundred of thousands of consumers are watching some of our prime time programs. Most of them are our dramatic series, and we have seen nice numbers in our bicultural bilingual block. One of the good things of being Nielsen rated is that we are learning each day more and more about the consumer we are attracting, said Marrero.
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