Nicolás McCormack de Warner Bros. Discovery
Everyone tells stories. Every day. All the time. But, what elements make them memorable? Warner Bros. Discovery has been telling the best stories for more than a century and Nicolás Mc Cormack, Sales VP Mexico and Central America at Warner Bros. Discovery in the AWLATAM, revealed the key to joining the best storytellers in the world.
“There is a space to continue growing in our relation with brands, mainly because there is an evolution in having the lead role in stories and this is being optimized so that the return for everyone is better, both for the content generator and the brand” explains Nicolas.
AI is a content generator and the company is working with that tool. “The company has evolved. In these 100 years of history, one of the strengths we have had is resilience, being able to adapt to the changes in the market”.
The company has also become a relevant publisher in the digital ecosystem conversation. “Barbie was a product and became a hit. It’s been a good year for our company and a challenging one, understanding we are in the middle of a merger” about the partnership between HBO Max and Discovery+ in a single platform for this year.
“The company is seeking growth. This was a year of consolidation, we have spectacular content and fabulous human talent. In terms of streaming we have a relevant content offer” pointed out Nicolas.
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