U.S. HISPANIC
Yousef Al Obaidly of beIN SPORT: Spanish language tiers reach a fraction of all pay-TV viewers
Maribel Ramos-Weiner| 27 de noviembre de 2012
The U.S. Spanish-language sports TV market has been underserved. Spanish language tiers reach a fraction of all pay-TV viewers so the economics hasn’t been there to support the programming and rights costs. beIN SPORT’s singular mission is to meet the needs of both Spanish- and English-language international sports fans in the U.S. and to super-serve the leagues in the process. For the very first time, every single La Liga game, for example, is going to be available to its fans. It’s unprecedented and it’s only on beIN SPORT.beIN SPORT is a new, unprecedented international sports network exploding on the American scene with the nation’s largest satellite and cable TV distributors — DIRECTV, DISH and Comcast, among others — already committed to carrying our network out of the gate. This has been one of the most successful launches in recent cable TV history. We are confident that sponsors and advertisers will want to be part of our exclusive content to reach a passionate base.We are doing more for all our leagues than any other network has previously committed to undertake in the U.S. We are the first network to commit to carry all league games across our platforms – not just cherry-picked games as other networks have done in the past. We have expanded coverage that includes programming from team networks such as and Barca TV which has not previously been shown in the U.S.In addition, all the U.S. networks passed on buying and televising the away games for both the U.S. men’s national soccer team’s and the South American World Cup qualifiers. Previously, these games were only available to fans via closed-circuit or pay-per-view offerings. Because of beIN SPORT’s commitment to international soccer competition, these games are now available to a much wider audience via our cable and satellite TV distributors.
