Zee Mundo with its new platform Zee Mundo Play, launched on July 2, has already accumulated 4 thousand subscribers, 50% of which are from US Hispanic. The platform has a linear channel, the catch-up that already has 22 films in VOD, a series on VOD and they will soon add films, but transactional ones.
“50% of the people watch the linear channel, which is what we wanted to advertise. The campaign is based on the fact that now, you can see Zee Mundo directly and as a complement, we give you the catch-up, the VOD and the series,” explains Javier López, General Director of Zee Mundo.
He said that women are the ones who are accessing the platform most and ask for romantic movies and comedies. Out of the two series, Begusaraiand Jodha Adbar, the latter is the one that is being watched the most.
He mentioned that access is through URL (GoZeeMundo.com), and also said that they will soon have the app for Android, iOS, Roku, Apple TV and SmarTV. “In a first phase we want to reach subscribers that are hard-viewers of Bollywood, and in a second stage reach the massive audience”.
He emphasized that the platform is B2C because all the subscribers they have today are direct, but the model is BSB, in which cable operators can perform the intake of “our platform in their platform”.
“Zee Play Mundo is a new tool that adapts to people´s behavior. We have to live in two worlds: traditional pay TV, and VOD and OTT services. That is important: to give cable operators both solutions,” he ended.
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